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Study: Young people watch less TV

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April
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« on: December 20, 2008, 08:06:02 pm »

Young Americans just aren't watching TV like they used to.

Put another way, the older you get, the more you watch, according to a report due out today from Deloitte indicating that "Millennials," the generation of 14- to 25-year-olds, watches just 10.5 hours of TV a week.

That compares to 15.1 hours for those belonging to Generation X (ages 26-42), 19.2 hours for Baby Boomers (43-61) and 21.5 hours for Matures (62-75).

Lest one assume Millennials are shunning broadcast and cable in favor of watching DVDs on their TV screens -- they're not. They spend less time watching DVDs of movies and TV shows on television sets, 4.8 hours a week, than do Gen Xers.

They are, though, spending more time watching DVDs on a computer -- 1.9 hours a week -- than any other age group.

But while Millennials are watching the least amount of TV, they are spending the most time with media in general, making that up with video games, music and the Internet.

Just don't expect them to spend too much time worrying about such things as news and current events, according to the Deloitte study dubbed "The State of the Media Democracy."

TV does remain the most influential advertising medium going, followed by magazines, the Internet, newspapers, radio and billboards.

Social networking sites are considered separate from the rest of the Internet, and they are the seventh-most influential place to advertise, followed by in-theater ads, DVDs, blogs (again, distinct from the Internet), video games, mobile phones and virtual worlds.

Other nuggets from the study are that Gen Xers are driving DVR usage and to a lesser degree video game usage, as that medium, once frowned on by parents, is more recently being used for "family time."

And the older you get, the less time you spend in movie theaters. Millennials spend an average of 1.8 hours a week at the movies, while it's just one hour for Gen Xers, 0.9 hours for Boomers and 0.7 hours for Matures.

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blueyes
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« Reply #1 on: December 20, 2008, 08:26:34 pm »

They are probably on line more now, also playing games.
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Davagator
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« Reply #2 on: December 22, 2008, 08:59:08 am »

Too many commercials on TV nowadays
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Windmill
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« Reply #3 on: December 22, 2008, 11:50:22 am »

I'm going backwards. Instead of watching more TV at my advancing age, I watch fewer and fewer programs.

My estimate of watching the tube is somewhere around 10 hours a week.

all of this includes watching some sports programming and an occasional movie. I do not watch
any TV series per say, nor reality shows or anything like that. Maybe some interesting subject
on Discovery channel or Animal Planet, but that's it.

Most of the time, listening to music or watching a fire in the fireplace.

Reminds me of the first Terminator movie where they got some kids looking at what appears to
be a boob tube only to find it's a fire glowing in the shell of the TV box. Fitting!
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blueyes
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« Reply #4 on: December 22, 2008, 11:53:58 am »

It`s hard for me to gage. The TV`s usually on if I am in the living room, and I spend a lot of time in the living room, typing on my keyboard, not paying attention to it at all.

And it`s true, there are wat too many commercials on. Did you ever notice, the volume goes up during commercials?
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Windmill
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« Reply #5 on: December 22, 2008, 01:30:46 pm »

Add to this my computer has been down at home.  Give me plenty of time to catch up on other duties as required.


Which leads to me another question for all.

How many board games have you played recently?

I've played 3 this week with my son.
More fun than watching TV! Smiley
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blueyes
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« Reply #6 on: December 22, 2008, 01:42:50 pm »

None, haven't played one of those in years.  Cheesy
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Windmill
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« Reply #7 on: December 22, 2008, 04:23:19 pm »

Monopoly Jr.
Snakes and Ladders
Scrabble
Sorry!
Checkers
I Love Lucy Game (with the ay! ay! ay! Ricky Ricardo cards)


I tell you!!!!

sorry kitty, no authors this time around!!!
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MissyPittyKitty
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« Reply #8 on: December 22, 2008, 06:02:52 pm »

Funny thing you said that. I was just going to ask if you two had ever played authors.
Ever? When I was young I learned a lot from that card game - we played it a lot.
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Windmill
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« Reply #9 on: December 23, 2008, 10:26:26 am »

Knowing you....you probably had a couple of Mark Twain's up your sleeve.


......and if you won.....you would let everyone know and rub it in....just like linament!


I'd trump you with a couple of Truman Capote's while you use your Harold Robbins get out of jail free card!

You know that world class author who wrote all those books you liked so much.

Harliquen Romance is probably the joker cards....... Evil Evil
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MissyPittyKitty
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« Reply #10 on: December 23, 2008, 02:02:30 pm »

Someone's a little devil! Evil
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Windmill
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« Reply #11 on: December 23, 2008, 02:22:41 pm »

these cards are marked!!!

they're a chocolate mess!!!!

all over my Rudyard Kippling's!!!!

I need a big glass of milk to remedy this situation!!!!

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